Nat Piper and Dr Mrs Wiafe Addai displaying a polo shirt on the collaboration
Delta Airlines has announced a partnership with Breast Care International (BCI) Ghana which will enable it for the first time to provide year-long financial support to BCI’s Community Outreach Programme and also sponsor the ‘Walk For The Cure’ event in Kumasi.
With Delta’s support, the outreach programme will be extended to rural communities throughout Ghana, providing the opportunity for its women to be educated and clinically screened.
Over the next 12 months, up to 50 trained specialists will travel to communities, allowing over 10,000 previously unreachable women to be examined and taught how to detect irregularities in their breasts.
BCI will work closely with local community leaders and church pastors to facilitate the participation in breast cancer awareness, education and screening.
According to Nat Pieper, Delta’s Senior Vice President-Europe, Middle East and Africa, as Delta prepares to celebrate 10 years of service between Ghana and the United States later this year, this partnership highlights its continued commitment to Ghana.
“Breast Care International highly appreciates Delta Airlines for their support and investment into our womenfolk. We are convinced that the platform we both share will offer us the required visibility and mileage,” said Dr. Mrs Beatrice Wiafe Addai, President of Breast Care International.
“We believe in this partnership because breast cancer prevention is not only about educating, screening and empowering women, but also effecting attitudinal change, a primary consideration in all our awareness creation programmes.”
October was Breast Cancer Awareness month across the world, and Delta is supporting the cause through fundraising events, serving refreshments, including pink lemonade and also flying the dedicated pink plane to various cities across Delta’s network.
The airline’s employees and customers have raised $11 million for breast cancer charities since 2005, including last year’s efforts of $1.75 million.
The collective contributions have funded the work of 44 different research projects.
Delta has operated service to Ghana since December 2006, and this year it will be celebrating 10 years of flying to Africa.
A business desk report