UMB Bank’s Director of Marketing and Communications, Yvonne Botchey with the award for the ‘Brand Leadership Award’ at the 6th Brand Excellence Awards
Universal Merchant Bank (UMB) won the ‘Brand Leadership’ award at the 6th Brand Excellence Awards organized by Premier Brands Ghana recently.
The award was in recognition of the bank’s strategic rebranding, which has elevated it into a nationally recognized and competitive universal bank.
Receiving the award on behalf of the bank, UMB Bank’s Director of Marketing and Communications, Yvonne Botchey, dedicated the award to the bank’s cherished customers and expressed her appreciation to the Board and management of UMB for recognizing the strategic importance of the bank’s brand.
“The strength of the UMB Bank brand is largely due to the fact that we put our customers’ interests at the centre of everything that we do.”
Ms. Botchey also noted that the execution of innovative brand communication campaigns and the bank’s investment in technology to modernize its operations and to enhance customer experience have also contributed to the success of UMB Bank.
In a related development, UMB Bank has been adjudged the ‘Student Friendly Bank of the Year’ at the annual Ghana Tertiary Awards organized by Youth Web Ghana.
This award recognizes UMB Bank’s tireless efforts at building a strong relationship with the youth in Ghana, especially tertiary students.
The award was presented by Richmond Amiga-Sarpong, Chief Executive Officer (CEO) of Youth Web Ghana.
CEO of UMB Bank, John Awuah, who received the award on behalf of the bank, said that “we are humbled by this recognition and we are happy to see that our belief in the value of providing stellar financial services to the youth has been validated with this award.”
Mr. Awuah also stated that earlier this year, the bank inaugurated two new branches on the campuses of the University of Ghana and the University of Professionals Studies, Accra (UPSA) to bring the services of the bank closer to students.
He noted that the University of Cape Coast and Kwame Nkrumah University of Science and Technology will also experience UMB Bank’s suit of products and services.
“We intend to reinforce our superiority in student banking by investing in technology that will provide cutting edge online and mobile banking services for our customers, especially our student customers,” Mr. Awuah added.