Beta Malt
Ghana’s premier brewery, Accra Brewery Limited, (ABL), has launched a new brand campaign for its non-alcoholic malt beverage, Beta Malt, dubbed “The Only Way is UP”.
The “The Only Way is UP” campaign was launched to celebrate the mass of assertive and enterprising Ghanaians, at the heart of Africa’s growth, who are in hot pursuit of their dreams.
It was also to encourage more Ghanaians to choose Beta Malt, as a true malt with fortifying vitamins, minerals and nutrients as their brand of choice in their ascent to greatness.
The company also outdoored its new look label which comes with a change in the colour from gold to white and an increased in text front and design of the barley on the more enhanced red label.
Speaking at the event, Country Director of ABL, Philip Redman reaffirmed the company’s commitment to investing in its capacity in order to satisfy its increasing number of consumers and in turn contribute to the growth of the Ghanaian economy.
He said the growth of Beta Malt is a testament that ABL is a major force to be reckoned with in the non-alcoholic beverage industry in the country.
“The launch of this campaign which features the new look label lends credence to the company’s culture of focus and zero complacency to guarantee lasting competitive advantage”, he stressed.
Mr Redman praised shareholders, distributors, management and staff for their loyalty and support for the business.
The Brand Manager for Beta Malt, Portia Offei Asare expressed her appreciation to consumers for the immense confidence reposed in the Brand since its entrance onto the non-alcoholic Malt space.
“The quality of the brand won’t be compromised and its nutritional benefits, supported with our new inspirational campaign, remain the topmost unique selling propositions,” she said.
By Abigail Owiredu Boateng & Jamila Akweley Okertchiri