Rosemary Donkor, Chief Executive Officer (CEO) of Triple A&B, became a franchisee of Voltic Ghana Limited in 2011 with three machines producing an average of 700 bags of water.
Today, Triple A&B operates 11 machines at the factory at Haasto.
The business employs 50 people who produce 7,500 bags of Cool Pac sachet water daily.
Her employees – including packers, technicians, loaders and administrative staff – are secure in their jobs, and are proud to deliver quality, affordable water to thousands of households in the Madina-Haasto enclave.
Speaking to journalists at a workshop organized by Voltic in partnership with the International Federation of Economic Journalists (IFEJ), Voltic Marketing and Sales Manager, Raymond Gbetivi, indicated that Mrs Donkor’s business is one of the 48 Small and Medium-scale Enterprises (SMEs) in Ghana empowered by Voltic through its franchise model.
Raymond Gbetivi, who also took the journalists on a tour of one of the facilities (Heritage 58) at Hebron, near Nsawam, explained Voltic’s technical and quality management procedures.
He emphasized that all franchise plants have regularized their registration with Food and Drugs Authority (FDA) and Ghana Standard Authority (GSA).
He said, “Cool Pac sachet water is a Ghanaian success story as the brand positively impacts the community in which it operates economically, socially and environmentally.
The Cool Pac business model enables Voltic to up skill and support local franchisees to produce and sell affordable and quality drinking water.
Both the Food and Drug Authority (FDA) and the Ghana Standard Authority (GSA) have licensed Cool Pac owing to its full regulatory compliance.”
Lawyer Kwame Jantua, a resource person at the workshop, educated the journalists on the rudiments of franchising, commending Voltic for empowering SMEs through technology transfer, job creation, economic empowerment for especially women and youth and reducing waterborne diseases through the provision of potable affordable water.
He said “franchising is a type of business arrangement where a licence is granted to a person or business to use the name, business process and products/services that have been successfully developed by another company. Franchising has become a big business in America and could be the next force to reckon with if the necessary measures are put in place.”
Voltic is enhancing the entrepreneurial capacity of Ghanaians and increasing local participation in the economy.
Through the provision of jobs, payments of taxes and levies by persons within the value chain, Voltic is contributing to Ghana’s Gross Domestic Product through its franchising model.
Lawyer Kwame Jantua also called on journalists to follow the success stories of these SMEs as part of efforts to sustain and educate others on such business models.