Accra Brewery Limited (ABL) has launched a new returnable glass bottle (RGB) for Beta Malt, its leading non-alcoholic brand, in Accra.
The RGB, which complements Beta Malt’s existing 330 milliliters PET pack, forms part of the company’s efforts to provide its brands in a variety of packs to satisfy consumers on different occasions.
Produced with vitamins, minerals and nutrients, Beta Malt has, since its official launch in 2015, enjoyed enviable patronage by many Ghanaians.
Besides its functional and nutritional benefits, Beta Malt has carved a niche for itself as a brand that inspires, encourages and empowers enterprising young Ghanaians to reach their full potential in life with its “The only way is up” campaign.
Speaking at the launch, Philip Redman, ABL’s Country Director, emphasised how the new extension of the Beta Malt brand enhanced ABL’s overall principles, noting that “to us as a company, and as an extension of the Beta Malt Brand, Beta Malt in RGB lends gravitas to our claim of creating extraordinary moments by brewing quality, great-tasting beverages. Its introduction is also a positive step towards achieving our dream of becoming the recognized market leader in the beverage sector by accelerating our growth as a trusted business partner.
“And as a brand trusted for its diverse portfolio of high quality brands to suit every palate, we will continue to delight you, our cherished consumers, with exciting new offerings,” Mr Redman declared.
On her part, ABL’s Marketing Head, Ewurafua Addo-Atuah, expressed delight over the level of innovation and creativity that went into the repackaging process, adding that “as a consumer-centred and innovation-driven brand, ABL has, over the years, championed and spearheaded innovations in its production process and consumer-engagement efforts.”