Guinness Ghana Breweries PLC (GGBPLC) has launched its latest stout dubbed: Guinness Smooth.
The new Guinness Smooth is made from 70 percent natural ingredients from Ghana, brewed with fruity, butterscotch flavour.
The latest addition is a new expression of Guinness, developed by the Guinness master brewers.
Speaking at the launching ceremony on Wednesday, August 7, 2019, in Accra, Samuel Dery, Marketing Manager for Stouts, Adult Premium Non-Alcoholic Drinks (APNADs) and Ready-to-Drink (RTD), Guinness Ghana, said the local brewing team in Ghana worked closely with the international brewers in Dublin, the home of Guinness, to deliver the new brand.
He said “This is an important addition to our beverage portfolio. At Guinness Ghana, innovation is critical to our business, we wanted to create a unique beer with Ghanaian consumers in mind. This demonstrates our Commitment to innovation and bring to the Ghanaian consumer a flavourful beer which they can always enjoy.”
According to him, “It has been a really exciting project and the team who have worked together on the product are so passionate about bringing it to the market. We really believe this is the perfect beer that stands out from the rest for Ghanaians to enjoy.”
The launch event, held at Urban Grill, Airport City – Accra, saw a myriad of celebrities, media, influencers and consumers coming together to celebrate the newest addition to the Guinness Ghana family of beverages.
Guinness Smooth is currently available in Accra in 33cl bottles at a cost of GH¢ 3.50 per bottle.
BY Melvin Tarlue