A.K. Goel
HETTICH, A leading global manufacturer of furniture fittings, has partnered Prodesign Ghana Limited, a leading indigenous interior design company with over 25 years of experience in the market.
According to A.K. Goel, Regional Director, South Asia, Middle East and Africa, Hettich was excited to partner with a local company such as Prodesign.
Headquartered in Kirchlengern, Germany, Mr Goel said Hettic was known to create the perfect combination of intelligent technology, functionality and design, as well as developing as and producing a variety of fittings for all sorts of different functions.
He made this known recently to journalists in Accra, describing the 150-year-old company as a market leader which had presence in more than 150 countries.
“Our business is to make it possible for the customer to improve their lifestyle which makes our products aesthetically superior, functionally desirable and space efficient.
“Our resolve to come to the African continent is based on the fact that African demands are getting like European demands. So, it is proper that we enter the market today,” Mr Goel noted.
He said Hettich was open to designers, carpenters, contractors, home owners, industry players and everyone who wanted to enjoy product satisfaction.
“Our job is to create a place where our customers will come and experience how they want their products made, especially how it meets their expectations. And if they need advice on how to design or fix the hardware; we are ready to walk them through everything,” he added.
He continued that Hettich was growing in China and so they found it necessary to replicate its presence in all parts of the world.
“We started our African operations recently for people in Kenya, Uganda, Tanzania, Mauritius, Seychelles and Ghana. We are new to the African market so we are looking for partners.”
Mr Goel also touched on how Hettich was lighting up customers’ homes with colourful designs they chose.
Going further, he stated: “Today, lots of lights are been used in the furniture space. When you see red, you see love and when you see blue you know it stands for peace. People are using light even in the swimming pool. So light communicates with you. And such satisfaction is what Hettich is famous for.”
A business desk report