DIRECTOR of Melcom Group of Companies, Manoj Sadhwani, has indicated that Ghana’s business conglomerate, Melcom, has been rejuvenated to provide better service experience to customers nationwide.
According to him, Melcom’s rebirth is in line with customers’ expectations, which have changed over the past few years.
The company has constantly been evolving to become a company focused on raising standards and offering the best customer service.
Melcom has redefined and rejuvenated across all categories from Food to Non-food, with the aspirations of fulfilling the customer’s desire across all demographics.
Speaking at a rebranding ceremony to outdoor Melcom’s new brand logo and services, Sadhwani said the company has introduced new concepts such as the ‘Live Kitchen’ and more international franchise outlets with restaurants and cocktail bars.
Newer Market, Concept
Melcom’s new mantra is ‘Health, Wellness, and Happiness’. And to fully achieve this, it will be launching its state-of-the-art gym and spa to give a new experience to patrons.
The Melcom mini store opens from 7am to 11pm. The company will also be launching Super Stores at East Legon, Takoradi, and Labone, and the new flagship project at Spintex Road the Melcom Mall.
“We are in the business of delighting our customers across all segments of society through differentiation. Melcom is on the journey to transform not only the retail industry in Ghana but all other related services we have embarked on,” he said.
New Identity
Mr. Sadhwani further stated that the company has rejuvenated its identity as Ghana’s favourite retail brand with new architecture and colours to demonstrate its values.
The colour blue represents trust and calmness in most adverse situations and having a sense of responsibility to all stakeholders involved. The colour red relates to being passionate and bold about what the company does and the colour white represents pure intention, pristine and sophistication, he explained.
Skills Development
The Melcom Group as part of its mandate to provide the best customer care to its patrons has rolled out other skills and training development lessons to its workers, especially for its heads of department in technology, to develop greater efficiencies in providing the right customer experience through all that the company offers.
Mr. Sadhwani acknowledged the hard work of its staff members in delivering the best service to its customers, urging them to prioritise customers in their line of duty.
BY Prince Fiifi Yorke