In a highly-anticipated moment for music enthusiasts worldwide, NSG, the trailblazing east London Afro-fusion collective, has unveiled their album, ‘Area Boyz.’
The release coincides with a celebration of ’10 Years of NSG,’ marking their undeniable influence on the Afroswing genre.
Known for chart-toppers and hit collaborations, the 19-track album includes 16 previously unreleased songs featuring exciting global artistes.
Notable collaborations on ‘Area Boyz’ include Cameroonian-American sensation Libianca, JAE5, Nigerian stars Seyi Vibez and Odumodublvck, Ghanaian Hip-Hop act Sarkodie, French rapper MHD, and UK talents Aitch and Tion Wayne.
The album, executive-produced by 4Play, showcases NSG’s distinctive fusion of laidback Afrobeats, UK and US Hip-Hop, Caribbean influences, and Amapiano. This unique sound has earned NSG a substantial following with chart-topping singles and Top 40 hits, solidifying their position on the international music stage.
NSG expressed their feelings about ‘Area Boyz,’ stating, “Ten whole years in the making! Greatness in the making! An album which we’ve poured a lot of emotion and sacrifice into. Touring across the world and experiencing so much has led us to this point now.”
To celebrate the album’s release, NSG will perform three live shows in Leeds, London, and Manchester, along with a pop-up tour across the UK. Their recent success includes a sold-out ‘Make Afroswing Great Again Show’ and tours across Europe, Africa, and Canada.
NSG, comprised of Kruddz, Mxjib, Mojo, OGD, Dope, and Papii Abz, has been on an upward trajectory since their 2019 hit ‘Options,’ which reached #7 on the Official UK Charts. They have consistently delivered infectious tracks and even launched The Area Bar in Accra, Ghana, as they continue to champion the Afro-inspired cultural scene they helped pioneer.
With over 730 million streams, sold-out tours, and now the debut album, NSG is well on its path to global recognition. They sum it up by saying, “We’re not looking at a United Kingdom thing, we’re looking at a global thing.”
NSG’s ‘Area Boyz’ tracklist includes, ‘Area Boyz Prayer’ featuring Seyi Vibez, ‘Mansa Musa’, ‘Tonight’ featuring Libianca and JAE5, ‘Loose My Cool’, ‘Azonto’, ‘Stevie Wonder’ featuring Aitch, Seihor, ‘1995’ featuring MHD and Nella Rose among others.