Stars and vendors in a group photograph
An impressive lineup of Ghanaian celebrities is set for the 2024 Kejefair Black Friday Edition.
The highly anticipated event will take place this weekend at Ghud Park, Accra Mall, on Saturday, November 30, and Sunday, December 1, 2024.
This year’s edition will showcase over 70 entrepreneurs from Ghana and Nigeria across various industries, including health, agriculture, beauty, and technology.
Celebrities expected to grace the occasion include musicians Efya Nokturnal, Sista Afia, Sista Derby, Nautica, Wesley Kesse, Gilby, and Sabina, among others.
Speaking in an interview with NEWSONE, the Chief Executive Officer of Kejefair, Bernard Fiifi Yankey, promised to elevate the experience for both vendors and attendees this year.
He said the event will feature exclusive Black Friday discounts, networking opportunities for celebrities and influencers, and a chance for small businesses to connect directly with customers.
In the lead-up to the main event, a series of strategic engagements have heightened anticipation. Last weekend’s in-house Business Seminar on Personal Branding, hosted at MaDells Kitchen on Trinity Avenue, East Legon, emphasised the importance of cultivating a professional identity.
Attendees received actionable insights on positioning themselves in Ghana’s increasingly competitive e-commerce market.
Additionally, ongoing campus activations at the University of Ghana, Legon, and the University of Professional Studies, Accra, have engaged a youthful demographic, generating grassroots excitement and enhancing visibility ahead of the trade fair.
According to him, these initiatives have amplified awareness while aligning with Kejefair’s broader goal of fostering inclusivity and participation.
At its core, Mr. Yankey said Kejefair is providing the platform for nurturing business growth through celebrity endorsements, influencer-driven campaigns, and live entertainment.
“Vendors will gain unparalleled exposure, while attendees can look forward to exclusive Black Friday discounts, networking opportunities, and a vibrant atmosphere that blends commerce with cultural expression,” he added.
By Prince Fiifi Yorke