Vivo Energy has launched a dynamic new corporate brand as a significant milestone to the growth of the company.
The new corporate identity includes a bold new brand personality which is confident, straightforward, and passionate; a striking new logo featuring the ‘Dynamic V’ representing a modern, powerful emblem that symbolises momentum, leadership, and unity and a refreshed colour palette, telling a story of energy, innovation, and growth.
CEO of Vivo Energy, Stan Mittelman, explained that the new corporate brand is designed to enhance visibility, reinforce the company’s reputation, and showcase its future-focused identity.
He said, “As our company expands, we need a modern, dynamic corporate brand that embodies our growth and unifies us under a single, powerful identity.”
Mr. Mittelman explained that the new corporate brand unifies the group and reinforces its role as a leader in Africa’s energy sector.
“Our new brand is more than a visual refresh it’s a statement of who we are and who we aspire to be,” Mr. Mittelman added.
The branding follows a successful completion of the transaction to combine the Engen and Vivo Energy businesses in 2024, and with operations now spanning 28 markets.
Vivo Energy is the company that distributes and markets Shell and Engen branded fuels and lubricants across Africa.
By Florence Asamoah Adom