Daniel Ray addressing the press
GLOBAL ELECTRONICS giant TCL has officially launched its 2025 West Africa Regional event under the theme #BeyondWithTCL, reinforcing its commitment to innovation, strategic partnerships, and market expansion across Africa.
TCL’s Regional Sales Director for West Africa, Daniel Ray, highlighted the company’s impressive global growth, noting that 24.6% year-over-year growth was recorded in the Middle East and Africa, attributing TCL’s success to its innovative products and strategic approach.
He also added that TCL has achieved some notable milestones, including becoming the number one ultra-large screen TV brand worldwide and leading the mini-LED TV market.
Mr. Ray emphasised that TCL’s story is one of resilience, trust, and redefining possibilities, stressing that the company’s growth goes beyond numbers, reflecting its commitment to delivering exceptional products and experiences.
He indicated that with the launch event, TCL is dedicated to expanding its presence in Africa, leveraging strategic partnerships to drive growth and innovation, and is poised to make a significant impact in the region.
General Manager of TCL Middle East and Africa Business Group (MEABG), Sunny Yang, highlighted the brand’s focus on cutting-edge technology, particularly artificial intelligence (AI) across its range of products.
“TCL is focused on AI technology, which is not only for one product but for the whole range of TVs, air conditioners, and more,” she said. She also revealed that the brand had recorded 50% growth in West Africa over the last two to three years.
Country Manager, Stan Wu, further announced that TCL will be a global partner of the Olympic Games from 2025 to 2032. “We will deeply integrate science and technology into sporting nations and promote sustainable development,” he said. He also emphasised TCL’s global outreach strategy, which includes partnerships with Arsenal, Call of Duty, and other platforms to connect with younger, tech-savvy consumers.
Marketing Manager for Ghana and Côte d’Ivoire, Dennis Fixon, presented TCL’s new lineup of advanced TVs, smart air conditioners, washing machines, and refrigerators. He highlighted the smart features and energy-saving technologies that make these products stand out.
Representing the Minister of Energy and Green Transition, Solomon Adjetey reaffirmed the government’s commitment to sustainable energy.
BY Prince Fiifi Yorke