7th Volta Trade & Investment Fair Underway

Dignitaries at the launch of the fair

 

The 7th Edition of the Volta Trade and Investment Fair officially has opened at the Ho Sports Stadium, ushering in nearly two weeks of exhibitions, networking, investment promotion, and business development opportunities.

This year’s fair, themed, “Volta Rising: Building Global Partnerships for a Thriving 24-Hour Economy,” marks a significant milestone as the region positions itself as a strategic hub for trade, innovation, and tourism within the country and beyond.

The 2025 edition is unique as it features a 24-hour operational model, allowing exhibitors and visitors extended timeframes to transact business, explore investment opportunities, and engage in after-hours networking events.

Organisers believe that this model aligns with the government’s agenda for a 24-hour economy while showcasing the Volta Region’s readiness to be part of this transformative shift.

The fairgrounds have been enhanced with improved lighting, security, digital support systems, and logistical facilities to accommodate the extended schedule.

Excitement has been high among business owners, many of whom see the fair as a major platform to expand markets, attract partners, and gain visibility. Local manufacturers, especially those in agro-processing, textiles, and crafts, say they expect increased foot traffic due to the fair’s extended hours.

According to them, the 24-hour edition gives businesses flexibility to reach different customer segments, including night-time shoppers, travelers, and corporate buyers.

For many SMEs participating in the fair, the goal this year is not only to make sales but also to secure long-term investment opportunities. Several entrepreneurs have expressed hope that the fair will attract foreign investors, given its theme emphasising global partnerships. Tech startups, renewable energy firms, and service providers from within the region are also poised to use the platform to pitch their solutions to potential partners, banks, and government agencies.

Large-scale businesses and corporate exhibitors, including banks, telecom companies, and manufacturing firms, are also expected to unveil new products and services tailored to the Volta and Oti markets.

Many of these companies have highlighted the fair as a critical avenue for customer engagement and brand strengthening.

Organisers have expressed confidence that this year’s fair will surpass previous editions in terms of attendance, revenue generation, and partnership outcomes.

They highlight that the fair’s focus on a 24-hour economy aligns perfectly with Volta’s economic diversification agenda, especially in tourism, agriculture, and trade. The region’s strategic location, coupled with improved road networks and hospitality facilities, places it in a strong position to host events of this magnitude.

As the fair commences, the expectations from businesses, investors, and the general public remain high.

Exhibitors are optimistic that the next 13 days will not only boost their revenue but also open new doors for collaboration and growth. With its blend of commerce, culture, and innovation, the 7th Volta Trade and Investment Fair is set to reinforce the region’s emerging role as a dynamic economic gateway in Ghana.

From Daniel K Orlando, Ho