Officials of Fidelity Bank and NLA in a pose
Fidelity Bank Ghana has entered into a strategic partnership with the National Lottery Authority (NLA) to digitise lottery operations, expand market access, and strengthen regulatory control across Ghana’s lottery ecosystem.
The partnership, unveiled during an engagement session with NLA management and Regional Sales Managers in Accra, seeks to address longstanding operational and market challenges facing the Authority, including the dominance of informal lottery operations and aging infrastructure that limits reach, efficiency, and player engagement.
The initiative will deploy a modern digital lottery platform supported by enhanced payment infrastructure, the rollout of 5,000 new Android-based Point of Sale (POS) terminals, and the introduction of instant prize payouts for winnings below GH¢ 30,000.
Speaking at the event, Director-General of the National Lottery Authority, Mohammed Abdul-Salam, highlighted the urgent need for transformation within the industry.
“For several years, the National Lottery Authority has faced significant operational and market challenges. The growth of illegal lottery operations has diverted substantial
revenue that should have supported national development projects. At the same time, our infrastructure required modernisation to meet the expectations of today’s digital consumer.
Partnering with Fidelity Bank gives us the technological strength and financial expertise needed to reposition the NLA, expand our reach, and restore confidence in the official lottery system,” he said.
He noted that as Ghana continues to experience rapid digital financial adoption, modernising lottery operations has become necessary to maintain relevance and sustain contributions to national development initiatives.
“Ghanaians have embraced digital financial services, and it is important that the lottery sector evolves to meet these expectations. By leveraging Fidelity Bank’s digital and payments capabilities, we are positioning the NLA to operate more efficiently, expand our reach, and formalise a significant portion of the currently unregulated market,” he added.
Delivering his remarks at the engagement session, Divisional Director, Corporate and Institutional Banking at Fidelity Bank Ghana, John-Paul Taabavi, emphasised the broader national significance of the partnership.
“Today marks an important milestone for two Ghanaian institutions coming together with a shared purpose. We are here to reclaim a narrative and rebuild an industry that belongs to the people of Ghana. This partnership creates a clear path toward growth, transparency, and renewed public confidence,” he stressed.
Mr. Taabavi explained that while demand for lottery participation remains strong, access, trust, and system reliability have limited the NLA’s ability to fully capture market activity.
The partnership is expected to drive significant revenue growth for the NLA, with projections targeting a tenfold increase in total deposits over the next three years.
A Business Desk Report