THE BASKETBALL Africa League (BAL) and PUMA, one of the world’s leading sports brands, has announced a multiyear collaboration that makes PUMA the official outfitter of BAL.
The collaboration, which will begin with the 2026 BAL season that tips off on Friday, March 27 at the SunBet Arena in Pretoria, South Africa, will see PUMA supply all official BAL team, fan, and referee apparel, including game uniforms, warm-up gear, practice gear, accessories, and branded tops for participants in the league’s social impact and player programming.
“Our collaboration with PUMA reflects our shared commitment to elevating the African sports industry and basketball in particular,” said BAL President, Amadou Gallo Fall. “PUMA’s innovation, creativity, and deep connection to the continent’s sports ecosystem and our game make them an ideal partner to help us continue to raise the standard of African basketball, enhance the experience for teams, players, and fans, and drive the BAL’s continued growth.”
“The collaboration with BAL is an important step in PUMA’s brand commitment to growing the game worldwide,” said PUMA Vice President, Sports Marketing & Sport Licensing, Johan Adamsson. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many BAL fans globally.”
PUMA joins BAL’s roster of partners that also includes Foundational Partner, Rwanda Development Board and Official Partners Afreximbank, Air Senegal, Amazon Web Services, Castle Lite, and RwandaAir.
The Basketball Africa League (BAL), a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that will tip off its sixth season in March 2026.
Headquartered in Dakar, Senegal, the BAL builds on the foundation of club competitions FIBA Africa has organized across the continent and marks the NBA’s first collaboration to operate a league outside North America.