Nana Adwoa Konadu Karikari
Say Cheers, one of Ghana’s leading premium wine and spirits brands, is marking 25 years of operations, celebrating a legacy built on taste, trust and quality.
Established in 2001, the company set out with a clear strategic vision to elevate the wine and spirits experience in Ghana through expert selection, quality and consistency.
What began as a personal conviction of its Founder and CEO, Nana Adwoa Konadu Karikari, has evolved into a solid brand that has redefined industry standards and positioned Say Cheers as a trusted authority in premium beverages over the past two decades.
According to Mrs. Karikari, the business was inspired by the centrality of celebrations to the Ghanaian ethos and the conviction that premium beverages could build community, deepen experiences and provide sustainable income.
“At the time, a golden opportunity presented itself. Appreciation for premium wines and spirits was gaining momentum. What I saw was a large gap in the market. Wines were being sold, but the market lacked businesses dedicated to delivering a premium wine experience. I believed customers deserved more than a transaction, they deserved an experience,” she said.
“Looking back, I realise that Say Cheers wasn’t born because I just wanted to sell wine, I desired to build something with purpose: a premium experience with wines and spirits,” she added.
At the core of its value, the company says it does not only offer quality drinks, but ensures that every lifestyle experience moves clients towards a higher level of luxury while creating lasting memories.
Over the years, Say Cheers has grown in scale and depth, shaped by long-standing relationships with carefully selected vineyards and distilleries across Europe, Australia and South Africa, and guided by respect for craftsmanship. Its service is anchored on a team with expertise in sommelier art, with understanding of people, their tastes and moments.
The company says it champions subtle excellence and prioritises consistency and trust over mere scale, noting that intention rather than scale defines its essence.
“Every experience, every bottle, every drop is a testament to our commitment to excellence,” management stated.
As it marks 25 years, Say Cheers says it is looking to the future with a focus on timeless experiences and continued leadership in Ghana’s premium beverage market.
BY Prince Fiifi Yorke