Nana Kay
Food blogger, Nana Kwame Kissiedu Asante, popularly known as Nana Kay, has raised concerns over inadequate spaces for content creation following the planned demolition of Laboma Beach and La Pleasure Beach Resort, including Polo Beach.
In an interview with BEATWAVES, the content creator revealed that about 20 to 30 percent of his content was shot at La Pleasure or Laboma, especially food, beach and lifestyle content.
“What made them ideal was the combination of the natural setting, food, good lighting, accessibility, ambience and the variety of content you could create there,” he said.
According to him, as a food blogger, he usually looks for locations that complement the food and overall experience, with La Pleasure and Laboma previously being among his first options.
“Previously, La Pleasure and Laboma were among my first options. Now, I have to explore other locations that offer a similar atmosphere and are creator-friendly. Now that Laboma and La Pleasure has been demolished, I’ll say Kokrobite,” he stated.
He disclosed that some shoots have had to be reconsidered or relocated since the demolition, affecting planning and opportunities, although he is yet to calculate the exact financial loss.
“I’ve had successful content from those locations. I hit about 2 million views on a post I made for Ula Beach Club just on TikTok and also another 2 million views on Facebook, but recreating the exact same atmosphere elsewhere in Accra can be difficult because every location has its own character,” he noted.
Nana Kwame stressed that the impact goes beyond influencers, explaining that content creation supports an entire value chain.
“It goes beyond influencers. Content creation supports an entire chain of people — videographers, photographers, makeup artists, food vendors, drivers and other small businesses. When a location disappears, those people can also lose opportunities,” he stated.
He called for more affordable and creator-friendly public spaces in Accra, rather than reliance on premium private venues, adding that he has not been engaged by any authority or tourism agency regarding alternative spaces since the demolition.
“I don’t think content creators currently have enough representation in conversations around tourism and beachfront development. We should be included because we play an important role in promoting Ghanaian destinations, restaurants and experiences to both local and international audiences,” he added.
By Prince Fiifi Yorke