Shaun Raposo
ACCRA BREWERIES Limited (ABL) on Monday launched its ‘One Ghana, One Club’ campaign and national promotion at the Black Star Square in Accra.
Shaun Raposo, Country Director of ABL, said the ‘One Ghana, One Club’ campaign highlighted the company’s unrivalled preservation and protection of the Ghanaian culture since 1931.
The new label on the CLUB Beer bottle features the colours of the Ghana flag bordered by gold resting on an intricate pattern, delivering its rich colours which highlight Ghanaian passion, quality and craftsmanship.
“Our refreshed packaging is also a dedication to young vibrant Ghanaians, who are proud of their roots and looking to the future, whilst anchored in their desire to spend more enriching times with their friends,” Mr. Raposo stated.
Ewurafua Addo-Atuah, Marketing Head of ABL, noted, “CLUB Beer is both unique and ever-present at the same time. It is the perfect social complement to many of life’s occasions – an ever-present friend across generations and occasions. ‘One Ghana One CLUB’ reminds us of the things we are most passionate about: Ghana and CLUB.”
The nationwide promotion, which continues until 31 December 2019, will give away more than GH¢1,000,000 in prizes.
Consumers can win airtime, mobile money and an ultimate weekly prize of GH¢5,000 when they text the 8-digit code under the crown of any Club 625ml (large) bottle to short code 1931. The text to short code 1931 is free across all networks.