AKobe Boujee
Renowned Ghanaian content creator, Kobe Boujee, has called on stakeholders within the African entertainment space to create their own Grammy-like awards event rather than relying on recognition from western awards.
His statement is in reaction to the recent controversies surrounding the just-ended Grammy Awards, particularly regarding the Best African Music Performance category. South African singer, Tyla, won the award for her song ‘Push 2 Start’, beating out strong competition from Nigerian artistes like Davido, Burna Boy, and Ayra Starr.
Many fans felt that the award should have gone to Davido and Omah Lay for their song ‘With You’, citing its massive streaming numbers and cultural impact in Africa. Others argued that Tyla’s win was deserved, given her global success and the song’s crossover appeal.
The controversy highlights the challenges African artistes face in gaining recognition at the Grammys. Some argue that the Best African Music Performance category is too narrow, and that African music should be represented in more categories. Others point out that the Recording Academy’s voting process is biased towards Western artistes.
Kobe Boujee, on his part, has encouraged Africans to create their own awards that seek to respect acts regardless of their reach and impact on the continent.
“Africa should create their own ‘Grammys’ and forget these westerners… As long as we consider their ‘awards’ the apex, we will continue to live in servitude,” he posted on X.
His post has created buzz on X with divided opinions. Daddy Travis stated, “Absolutely. Africa needs its own global stage, but ignoring platforms like the Grammys doesn’t erase influence; it’s about building our legacy while the world watches. Recognition isn’t servitude, it’s leverage.”
Ray Parka added, “Recently they were all tapping into the African sound and artistes. Once we detach from them, they’ll be the ones seeking access to our award scheme. We just got to ignore them and do it for ourselves.”
Clinton wrote, “We ignore our local awards yet chase international ones. Calling for an African Grammys often feels reactionary, especially when a favourite loses. Respect grows from consistent support, not disappointment. Our musicians need to support our local award shows.”
BY Prince Fiifi Yorke