AfroBeach Festival Launched

A scene from the launch


Management of the Laboma Beach Resort last Saturday launched the AfroBeach Festival, an African musical and cultural event in Accra.

AfroBeach Festival is a celebration of Ghana’s vibrant culture, music, and tourism offerings with an emphasis on showcasing beautiful beaches and coastal scenery.

The event slated for December 27, 28, and 29 (The Christmas Experience) and December 31 to January 1, 2025 (New Year Experience) will witness an array of world-class musicians who are billed to give an unforgettable performance to patrons.

Speaking to journalists at the launch, the Chairman of Laboma Beach Resort, Daniel Okpoti stated that the event will feature a series of captivating cultural showcases and networking opportunities for patrons, as the show is expected to host tourists and foreign nationals across the globe.

He added that the AfroBeach Festival will also serve as a platform for meaningful dialogue and collaboration among industry stakeholders and government agencies on issues relating to promoting beach tourism.

Ace broadcaster and CEO of Kaya Tours, Abeiku Santana, who is also as a member of the organising team, said beach tourism is an integral part of the global travel industry, drawing in a diverse range of visitors seeking various experiences.

He noted that it encompasses a wide spectrum of activities and appeals to those looking for both leisurely relaxation and adventure by the sea, stressing, “AfroBeach Festival will give tourists the leisure and relaxation they crave.”

Abeiku Santana disclosed that he would embark on a global tour to encourage tourists to patronise the event.

Member of Parliament for the La Dade Kotopon Constituency, Rita Naa Odoley Sowah, entreated vendors to register with the organisers for a stand as the event promises to be one-of-a-kind ever experienced in the country.


BY Prince Fiifi Yorke