Beyoncé
Beyoncé has reportedly selected a number of black-owned businesses that will benefit from money raised from her song ‘Black Parade’.
Africa, Kenya to be precise, is among countries that will benefit from the singer’s generous move.
TUKO.co.ke reported that Kenyan businesses, otherwise known as brands that will benefit from Beyoncé’s philanthropy, were selected from various sectors such as beauty, fashion, restaurants, bars, arts and design.
Some of the Kenyan brands in the list include Adele Dejak (fashion), Anyango Mpinga (fashion), Mutua Matheka (arts and design), AVIDO (fashion) Jiamini (fashion), El Afrique (fashion), Moyo by Bibi (fashion) and Wazawazi (fashion).
“Happy Juneteenth weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power.
‘BLACK PARADE’ celebrates you, your voice and your joy and will benefit Black-owned small businesses. Click the link in my bio to learn more,” Beyoncé wrote on Instagram when she announced the campaign.
This came in honour of her song ‘Black Parade’ which he co-wrote with her husband Jay Z. It was her first solo song since her contributions to ‘The Lion King’ companion album ‘The Gift’ in 2019. The song was released on Juneteenth (June 19th), a day that commemorates when the last enslaved African-Americans learned they were free.