Coca Cola has recorded a whopping $4 billion fall in its market value.
That was after the brand was publicly snubbed by Cristiano Ronaldo during a Euro 2020 press conference on Monday, June 14, 2021.
At the press conference, Ronaldo was captured taking away two bottles of coca-cola from the table.
After moving the coca-cola bottles, Ronaldo then picked up a bottle of water, saying in “Agua” in Portuguese.
His action has reportedly caused Coca-Cola market value to sink by a whopping $4 billion.
"Water!": Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coca-Cola, which sponsors the Euro tournament, away from him as he entered a news conference on Monday before holding up a bottle of water to the media. pic.twitter.com/mfh8GDhseF
— CBS News (@CBSNews) June 15, 2021
By Melvin Tarlue