Bright Appiah
A child-centered organisation, Child Rights International (CRI), has been adjudged the Not-for- profit making Organisation of the Year at this year’s Chartered Institute of Marketing Ghana (CIMG) Awards.
The citation that accompanied the award applauded the organisation and its leadership for their immense contribution to promotion and protection of the rights of children in Ghana.
According to the citation, CRI has helped build “a society where children are given the opportunity to find their identity, realise their worth and develop their full potential in a safe and protective environment.”
According to the CIMG, Child Rights International, based on in depth evaluation, scored highly on their effort to promote and protect the inherent dignity of every child, drawing attention to their fundamental human rights among others.
“You ceaselessly deployed the use of market insights, that were seen to be a fulcrum of your success customer engagement that has become your hallmark,” the citation read.
The award was presented to the leadership of CRI, led by its Executive Director, Mr. Bright Appiah, at the event held in Accra last Saturday.
CIMG Events
The event brought together outstanding Ghanaian entrepreneurs and celebrated personalities in the country.
This year’s event was the 32nd edition of the Annual National Marketing Performance Awards.
CIMG awards seeks to honour corporate brands and individual personalities who performed outstandingly within the year under review.
The CIMG awards has come to be accepted as Ghana’s most prestigious and one of the longest standing local awards, since its inception in 1990 (for the 1989 financial year).
According to the organisers, winners of CIMG awards were carefully accessed by various evaluators before they were honoured.
In this year’s event under the not-for-profit category, CRI emerged the winner, considering the volume of work it had done over the past years.
CRI Impact
Over the past years, CRI has invested resources and time to help promote and protect the fundamental human rights of children.
Holding its flag and guided by the statement “An adult is a child who has survived”, the organisation, with the support of its stakeholders, particularly, the media has focused its fights on issues bothering the abuse of children’s right.
Since its establishment in 1997, Child Rights International has been fighting for the realisation of these rights.
The organisation works not only for the realisation of the fundamental rights of children, but also to create a nurturing environment for the development of their unique abilities, talents and personalities.
Despite some challenges, the organisation has made some major achievements over the years, with the support of its major partners, Mondelez, Touton, Sucden and Care International, and also appreciating the past support of UNICEF, World University Service, Plan Ghana, Right To Play etc.