Destination Ghana global Project, an initiative to market Ghana as number one tourism destination on the Africa continent has been launched in Cape Coast in the Central Region.
President Nana Akufo-Addo introduced the government’s Destination Ghana Project program on April 3 in London, and the launch on February 25 supports that initiative.
The goal of the Destination Ghana Global Initiative is to market and advertise Ghana’s vibrant culture and tourism potential in order to draw more than 100,000 visitors and investors to the nation.
In order to spur economic growth, the Destination Ghana Global Programme seeks to expand tourism in Ghana, particularly in the Central Region.
With the announcement of two major events—This Is Africa Festival and The Tourism Business Summit scheduled for Cape Coast this December, the Paramount Chief of Cape Coast Traditional Area, Osabarimba Kwesi Atta II, assured the world that December in Ghana would be a big deal in Cape Coast starting this year.
On the proposed partnership with the French, Osabraimba Kwesi Atta II, who was the Chairman of the occasion, pledged that Cape Coast stood ready to lead the teaching and learning of French in Ghana as well as to welcome French businesses for foreign direct investments.
On his part, the Director and Cultural Lead for the project, Nana Obokese Ampah, mentioned that “Destination Ghana Global Project (DGGP) is a private-public collaboration that primarily partners strategic events across the globe to promote Ghanaian Businesses, Tourism and local cultural festivals; while marketing Ghana as Home of Culture, Warmth & Rhythm.
The project was motivated by Ghana Tourism Authority’s Destination Ghana campaign, launched by Government of Ghana in April 2022 in the UK.
According to the DGGP Secretariat, the project has identified strategic business summits, Tourism Conferences, Concerts & Cultural Festivals across the globe that it is collaborating with to market the agenda of the project from May 25, 2023 to November 30, 2023.
All these activities will be climaxed in Cape Coast this December by two major events dubbed The Tourism Business Summit and This Is Africa Festival.
The Special Guest of Honour for the launch, French Ambassador, H.E Jules Armand Aniambossou pledged his Mission’s partnership with DGGP; reiterating the France President Emmanuel Macron’s love and new interests in Africa.
He said:“Mr. Macron has a good heart for the continent”, describing France as “a true friend of the African continent”, and that France “is ready to show that”. Ambassador Jules-Armand Aniambossou later met with key stakeholders and local government officials at the office of the Mayor of Cape Coast on Monday 27th February 2023 to discuss areas of partnership in commerce and tourism development.
In a video message delivered by Ghana’s High Commissioner to Malta, Her Excellency Barbara Akuorkor Benisa, she pledged her Mission’s support for this project: “As you target to attract over 100,000 visitors to Ghana annually with this project, I am assuring you that I will personally help push the agenda here in Malta.
With the help of the Culture Minister and Tourism Minister here in Malta, I will lead a strong delegation to Ghana to participate in the #ThisIsAfricaFest2023 and the Tourism Summit come December.
An experienced Events Producer, Verus Nartey, who has produced sold-out concerts at all the biggest venues in Ghana and across the world had this to say about #ThisIsAfrica Festival: “Cape Coast will experience one big tourism, arts & cultural exposition that will seek to ‘bring the world Home and to Connect the African Family”
Cape Coast Mayor, Hon. Ernest Arthur and the Central Regional Minister, Hon. Marigold Assan pledged their offices’ readiness to ensure the two events announced makes the biggest impact in tourism and investment in the Central region.
The Executive Director of PANAFEST Foundation, Rabbi Kohain Halevi who would lead the Pitch Session to market the Ghana story, said: “Tourism in Ghana can best get up there with Cape Coast as the forerunner. We will be looking for the right partnerships to position this great city as the flagship tourist destination in Africa”.
Musicians Jupitar, Kofi Kinaata, Bessa Simons, Lamisi, Asodzi Cultural Troupe, Flat 5 Band who performed at the launched were later unveiled as the music Ambassadors for the project, as they will lead the promotion as well as provide entertainment at DGGP events.
The launch was hosted by Cape Coast’s finest media personalities, NyanisAddo, Nana AmaEgyirba and Raza Swaag, all of Asaase Radio. Destination Ghana Global Project is being organized by the DGGP Secretariat, Musicians Union of Ghana (MUSIGA), Ministry of Foreign Affairs & Regional Integration, Showbiz Africa, Obokese Foundation, Ghana Tourism Authority, Ghana National Chamber of Commerce and Ghana Museums & Monuments Board, RAM Media Concept and SM Group Ltd.