Board Chair (3rd L) with other executives displaying the new shirts
Faith Ladies Football Club has unveiled its newly rebranded logo and official jersey for the upcoming 2024/2025 Malta Guinness Women’s Premier League (WPL) season.
The event, which took place few days ago, marked a significant milestone in the club’s journey as it embarks on a new era of growth and development, with the support of Scolpta, a leading brand strategy and design company.
The unveiling event, which was attended by key stakeholders, fans, media, and sponsors, showcased the fresh identity of Faith Ladies, reflecting the club’s vision to strengthen its presence in the women’s football scene.
The new logo and jerseys were designed in partnership with Scolpta, who have been tasked with rebranding Faith Ladies to enhance visibility and attract new talent, partnerships, and sponsorships.
The Memorandum of Understanding (MoU) between Faith Ladies FC and Scolpta was signed, and outlines a comprehensive rebranding effort that includes a complete visual identity redesign, including the new logo and updated brand elements.
It also includes a six-month social media content and design support plan to boost online engagement, as well as the development of a corporate profile to highlight Faith Ladies’ professional and community-focused football team.
The rebranding will also factor into account brand-new jersey designs for the 2024/2025 WPL season, workshops and capacity-building initiatives for the team and management on brand management and social media engagement.
Speaking at the launch, Alhaji Fadi Fattal (Board Chairman of Faith Ladies FC said, “This rebranding initiative is an important step forward for Faith Ladies. Our collaboration with Scolpta will not only modernise our look but also help elevate our position within the league and the broader community.
“We are committed to growing as a club, both on and off the field, and this rebrand is a testament to that commitment.”
Kwabena Osei Asare, Lead Digital & Impact of Scolpta, added, “We are thrilled to partner with Faith Ladies FC in their mission to grow and redefine their identity.
“The new logo and jerseys are just the beginning of a broader transformation that will position the club as a force to be reckoned with in women’s football.”
The rebranding project will continue over the coming year, with ongoing support from Scolpta as the club prepares for a successful 2024/2025 season.
Faith Ladies FC is a community-based women’s football team located in Dansoman, Accra.