Atta Gyan, assisted by Lydia Quaye, cutting the ribbon
FIDELITY BANK Ghana has opened a plush new branch within the commercial business district of Kaneshie in Accra.
The move forms part of the bank’s strategic agenda to proffer its wide-ranging suite of customized banking services and products to customers within Kaneshie, Abossey Okai and its environs.
The spacious, state of the art branch is a merger of the former Kaneshie Main and Abossey Okai branches and located adjacent to the Kaneshie VIP Station, about a hundred meters from the Abossey Okai footbridge.
Speaking at the inaugural ceremony of the facility, Atta Yeboah Gyan, Deputy Managing Director, Operations and Support Functions of Fidelity Bank, explained that the decision to merge the old Kaneshie main and Abossey-Okai branches was underpinned by the bank’s desire to offer a convenient one-stop-shop to meet the varied needs of customers and other inhabitants within the Kaneshie-Abossey Okai enclave.
“The launch of our new Kaneshie Branch marks our ongoing journey of strategic branch expansion to bring us closer to our hardworking customers across the country. As we all know, with the onset of digitisation, the face of banking is changing, and it has become imperative that we find the right balance between the new age digital services as well as our fundamental brick-and-mortar offerings to give our customers the right mix of banking services that meets their needs and keeps them comfortable,” he stated.
Mr Atta Yeboah Gyan further averred, “Indeed, Our Customers are our most prized assets, and we continue to win when they win. Thus, by situating this plush banking edifice at the heart of this bustling business district, our objective is to integrate our products to dovetail effortlessly into their lifestyle and propel them towards their dreams.
Nana Esi Idun-Arkhurst, Divisional Director, Retail Banking of Fidelity Bank Ghana, expressed excitement that the opening of the bank had come to fruition.
“In our 15 years of existence and growth as a bank, we have established a hall-mark for relevant market leading innovation, and more importantly we have constantly placed our customers at the core of all our business activities. One of the things that continues to endear us to our customers is the fact that we continue to find creative and practical ways to situate our business within the communities where are customers live and work. This is evidenced by our growing network of branches as well as our network of Agent Points dotted across the country,” she asserted.
In a related development, Fidelity Bank has also opened a new branch at Ashaley Botwe, about 100 meters away from the Agorwu Junction. The bank has also relocated its IPS branch to the ground floor of the commercial property adjacent to Trinity Baptist Church.
A business desk report