Ford And Ford Supports Maltiti Foundation

Some officials of ‘Women in Agric’ with their members

FORD MOTOR Company Fund, the philanthropic arm of Ford, has extended its community support by donating GH₵117,000 to the Maltiti Foundation, a non-governmental organisation dedicated to facilitating the promotion of quality livelihood for women living in deprived communities in Ghana.

Achraf El Boustani, Managing Director for Ford Africa – Direct Markets said, “This crisis has shown us how social responsibility is important to support communities, especially those who have been hit hard by the pandemic.”

“We are delighted to partner with Maltiti Foundation in supporting the activities of women in rural communities. This project designed to train women in different fields to enable them to embark on an income-generating activity and aiming to make them independent in order to improve their economic conditions, has inspired us to the highest point. Our support for this programme underscores, once again, Ford’s commitment to gender equality and non-discrimination and demonstrates our commitment to helping to advance women in society,” continued El Boustani.

The objective of the ‘Women in Agric project’ is to train 200 women and girls in the East Gonja traditional area on good agricultural practices. The project is targeted at economically empowering and equipping girls and young women with relevant skills in agriculture that can be monetised to help them deal with the economic constraints of living in this pandemic and post COVID-19.

In the coming weeks, Maltiti Foundation will work to engage all stakeholders including the head of the traditional area of ​​Kpembe, the offices of the municipal assembly as well as with agricultural agents of the target communities, on the one hand to recruit the agents who will give the agricultural trainings and secure the lands that will be used as trial sites for practical training. Also, it will organise open discussion forums with women from target communities to identify beneficiaries.

Ewura Adams Karim, Co-founder and Executive Director of Maltiti Foundation said, “Founded on the belief that when progressive and genuine attention is dedicated to supporting women, it can awaken and release human potential in profound and unique ways, the Maltiti Foundation seeks to promote quality health care and nutrition, sustainable and dignifying economic opportunities, entrepreneurship, informal education, and sexual reproductive health among women in deprived communities.

A business desk report