Florence Oboshie Sai Cofie
PRESIDENTIAL ADVISOR on media, Florence Oboshie Sai Cofie, has said that President Akufo-Addo’s administration firmly believes in youth development and the private sector as the engine for the country’s development.
Delivering the keynote address at the 5th Africa Leadership Conference of the International Advertising Agency (IAA) in Accra Tuesday, Ms Sai Cofie indicated that government, in demonstrating its belief in these areas, had over the years supported these sectors in various ways through effective interventions especially, during the COVID-19 pandemic where the government partnered with the private sector on various initiatives.
“The government championed two key initiatives namely GHC100 billion COVID-19 Alleviation and Revitalisation of Enterprises Support (CARES) programme; and the Corona Virus Alleviation Programme – Business Support Scheme (CAP-BuSS) that helped ease the burden on medium and small-scale businesses across the country,” she said.
On Africa’s development, Ms Sai Cofie intimated that “One significant demographic that will be critical for the future development of the continent is the large youth population – a population that is developing in a new normal where digitalisation and technology are key focus points and driving enablers for development.”
She counselled participants that there was the need for stakeholders to research in order to position the youth and map out clear channels for successful deliveries, going into the future.
That, she explained, would help consolidate the present gains of the continent and allow the youth to carry along the mantra of “Africa Rising” appropriately and justifiably.
The 5th IAA Africa leadership conference was held under the theme “Brands for Purpose, Brands for People” as a follow up from last year’s which was “Africa to the World”.
Ms Sai Cofie also commended the World President and Chairman of the IAA, Joel Nettey, “for bringing such honour to Ghana and Africa as a whole.”
By Nii Adjei Mensahfio