Ms. Helene Wessie speaking at the launch
GUINNESS GHANA Breweries PLC has launched the latest addition to its product portfolio – Smirnoff Chocolate.
To mark the occasion, media partners and key stakeholders were hosted by the company to a launch event in Accra.
Speaking at the launch, Benjamin Fenyi-Gyesi, Innovations Marketing Manager at Guinness Ghana Breweries PLC stated, “I am proud to say that Smirnoff Chocolate is made right here in Ghana. Our crafters created the new Smirnoff Chocolate as a “glocal” symbol – blending the world’s number one vodka with local Ghanaian chocolate flavour.”
This launch taps into Guinness Ghana’s vision to celebrate the lives of its consumers every day, with innovative products that they love. Smirnoff Chocolate is available in a 750ml bottle and retails at GH¢25.00 only.
Helene Wessie, Managing Director at Guinness Ghana Breweries PLC, reiterated the company’s commitment to touching lives and innovation. “As a business, we like to seize every opportunity to re-affirm our commitment to our consumers, our community of stakeholders and our country as a whole. It is this driving force that has birthed several initiatives and innovative products that have touched and enriched the lives of many Ghanaian consumers.”
She highlights, “This isn’t just a great spirit, it’s a spirit made specifically for Ghanaians. Enjoy Smirnoff Chocolate neat, on ice or as a part of cocktails, and remember to drink responsibly. It is not recommended for people below 18 years or pregnant women.”
A business desk report