UDS students at the event at Dungu campus
Guinness Ghana Breweries PLC (GGBPLC) , in collaboration with Obaasima has organized a summit in connection with its Progressive Portrayal initiative at the University for Development Studies (UDS) Dungu campus in the Northern region.
The summit forms part of Guinness Ghana’s initiative to drive conversations around inclusion and diversity and push the narrative of a more representative, progressive and equal portrayal of women in advertising and media.
The summit seeks to serve as a platform to reflect and spark conversations among these University students who will soon become key business leaders and decision makers and make major contribution to shaping policies which will be void of negative stereotypes and seek to depict the positive and progressive portrayal of women.
The summit held at the UDS , Dungu campus centred around the theme: ‘Progressive Portrayal of women” and convened over 200 students of UDS to join the insightful and stimulating conversation.
Speaking to the media , Abena Chrappah, Media and Digital Manager, Guinness Ghana said in their bid to promote inclusive environments and shape market leading policies, Guinness Ghana will continue to lead and extend the conversation beyond corporate Ghana to other crucial members of the society.
“We hope to truly encourage a truly progressive depiction and portrayal of women in all facets of our society especially in advertising. This goes a long way to deepen our commitment to ensuring inclusion and diversity which is our core mandate at Guinness Ghana.”
Ama Pratt, CEO, MAP Concepts Ghana said one of the key questions they asked themselves while brainstorming for this year’s Obaasima summit was how they can shift the way in which women are portrayed in advertising.
“It was out of this that the partnership with Guinness Ghana for this year’s activities was birthed. Everything just fell into place and we are now leveraging on a conversation that has already been sparked by Guinness Ghana to reach key people such as students who also play a critical role in the progressive portrayal of women.”
Some influential personalities who graced the event in included Caroline Sampson, Ama Pratt, CEO, MAP Concepts Ghana, Organisers of the Obaasima Summit, Abena Chrappah, Digital and Media Manager, Guinness Ghana, and Prof. Paul Armah Aryee, Vice Dean of Students, UDS, Tamale
FROM Eric Kombat, Dungu