Officials of Guinness Ghanaat the launch
Guinness Ghana Breweries Ltd (GGBL) has officially launched a popular blended Scotch whisky, Black and White, onto the Ghanaian market.
Commenting on the new product, Head of Innovations & Consumer Connectivity, Koffi Allaglo said, “GGBL sees the consumer at the heart of everything we do, we have always been informed by the need to satisfy different consumer taste profiles that evolve and change over time and the launch of Black & White Whisky today underscores the importance of our consumers. We will continue to innovate with new products that exceed consumer expectations.”
Brands Manager, Gilbert Tweneboah-Koduah, added that Black and White Whisky is a high-quality scotch whisky, with a perfectly smooth taste, and can be enjoyed neat and mixed with consumers’ favourite mixers.
“Black and White Whisky is more than just your typical whisky, it’s a brand that is positioned to redefine the experience in the spirit market, as it is masterfully blended as an accessible whisky that would recruit more consumers into the whisky category.”
Packaged in two sizes – 75 centilitres and 20 centilitres, Black & White Whisky is perfect for the celebration of life among friends and family every day, everywhere.
About Black and White Whisky
Black & White is a blended Scotch whisky.
It was originally produced by the London-based James Buchanan & Co Ltd founded by James Buchanan.
Originally known as House of Commons (after the British House of Commons), its nickname, referring to the black and white labeling, was eventually adopted as the official brand instead.
A Business Desk Report