Make-Up Artistry, Great For Africa’s Economic Freedom – Rebecca Donkor

Rebecca Donkor

Chief Executive Officer (CEO) of Make-Up Ghana, Rebecca Donkor, has called on Africans to take the make-up artistry industry as a serious enterprise.

According to her, Africans should not consider the make-up artistry as only for making women look confident but also a viable sector to improve the continent’s economic growth.

“The make-up and beauty industry is one of the most dynamic and innovative industries and if we take advantage of it, it will go a long way to help drive the economic freedom we so much wanted. Make-up is a serious business enterprise,” she stated.

Rebecca spoke to NEWS-ONE after receiving the 2019 Africa make-up icon of the year award in Nigeria during this year’s Face of Zikel International Awards over the weekend.

The Youth Employment Agency (YEA) brand ambassador picked the recognition for her contribution towards Africa’s make-up industry.

In the past few years, she has helped raised standards in the beauty industry. These include the organisation of the Ghana Make-Up Award and the African Beauty Week, which bring together some of the most celebrated beauty brands on the African continent to exhibit their products in Accra.

“I can never thank the organizers of @faceofzikel @zikelcosmetics enough for this incredible honor. I’m so humbled and inspired by this recognition as the Africa make-up icon. This award is also a reminder that I should be ready for more of the toil, sweats, long nights and hard work.

To every woman within the BEAUTY industry, I say let us OWN every great idea, skill set and experience and make sure the world knows about it. To every industry player, let us strive to grow the next global beauty icon from Africa,” she said.