Winifred Esi Sam
The Eco Earth Foundation, led by Executive Director Gisela Gagakuma, will launch an innovative environmental campaign titled “Waste to Purpose”.
The initiative aims to address plastic pollution in the country through advocacy, education, and technology-driven recycling solutions.
In a significant collaboration, Miss Earth Ghana 2024, Winifred Esi Sam, is joining forces with a diverse group of Miss Earth International beauty queens from countries including Colombia, India, Bulgaria, Cabo Verde, Nigeria, the Philippines, Liberia, and Namibia for the campaign launch.
Together, they will spearhead a public awareness across Accra’s streets, schools, markets, and media platforms. The campaign has garnered support from key organizations such as the Office of the Mayor of Accra, the Forestry Commission, and the Ghana Tourism Authority, all of which are committed to engaging in sustainable development and community initiatives, including tree planting activities.
Miss Earth Ghana and the participating beauty queens, in a bid to empower local communities and promote sustainability, will collaborate with environmentally conscious companies like Trashy Bags Africa, known for its upcycled plastic fashion, and Wear Tie Dye, which focuses on sustainable fabric production and creativity.
Miss Esi Sam said the “Waste to Purpose” campaign aims to educate and inspire citizens, particularly the youth, about the importance of transforming waste into economic and creative opportunities. With a strong commitment to sustainability and youth-led innovation, this initiative seeks to mobilise communities across Ghana in the fight against plastic pollution.
“As the campaign unfolds, the Eco Earth Foundation and Miss Earth Ghana 2024 are poised to make a significant impact on environmental awareness and action in the country.”
BY Prince Fiifi Yorke