Isaac Okpoti Adjei , General Manager for Movenpick
The Mövenpick Ambassador Hotel Accra has launched its Green Stay Initiative, setting a new benchmark for sustainable hospitality in Ghana and across West Africa. The launch event brought together stakeholders from government, business, and the sustainability sector to explore how eco-conscious practices can redefine tourism.
Isaac Okpoti Adjei, Esq., General Manager of Mövenpick Ambassador Hotel Accra, called on the hospitality industry to treat sustainability as both a responsibility and a core business principle.
“Our guests no longer ask only for leisure and luxury,” he said. “They ask for experiences that are meaningful and sustainable.”
He explained the hotel’s commitment to “conscious luxury”, blending comfort with responsibility. Already, Mövenpick Accra has implemented energy-efficient lighting, smart water systems, food waste reduction, and local sourcing.
Across the wider Accor Group, which operates more than 5,700 hotels globally, 88% of properties have eliminated over 50 single-use plastic products, underscoring a company-wide shift to eco-friendly operations.
Mr. Adjei stressed that the Green Stay Initiative goes beyond hotel walls, demanding collaboration across supply chains, construction, training, and guest engagement. “Hotels cannot go it alone,” he noted, adding that Accor’s global scale serving 200 million meals a year places the industry in a unique position to influence food systems and consumer behavior.
Hon. Kenneth Gilbert Adjei, Minister for Works, Housing and Water Resources, speaking as Guest of Honour, praised Mövenpick’s leadership, describing it as aligned with Ghana’s development goals.
“This is not only about environmental compliance,” the Minister said. “It is about innovation, competitiveness, and long-term value creation in a sustainability-conscious global market.”
He outlined the government’s RESET Agenda, which includes tax incentives for green technology, technical support from agencies such as the EPA and Energy Commission, and facilitation of eco-friendly investment through the Ghana Investment Promotion Centre.
Also present was Hon. Lydia Lamisi Akanvariba, Minister of State for Public Sector Reforms, representing the Minister for Tourism. She stressed that Ghana’s $4.8 billion tourism sector must grow without undermining the environment.
Citing threats such as coastal erosion, fragile lake ecosystems, and forest degradation, she described the initiative as “timely and essential.”
“The Green Stay Initiative calls on us to place sustainability at the heart of tourism policy, planning, and practice,” she said.
Looking ahead, Mövenpick has committed to quarterly workshops and partnerships with policymakers, academia, and industry leaders to build sector-wide capacity.
Closing the event, Mr. Adjei reminded attendees that every small decision from reusing towels to sourcing food locally can contribute to long-term change.
“Let us make today the beginning of a new chapter,” he said. “One where sustainability is not a label but a way of thinking, building, and living.”
Hon. Kenneth Gilbert Adjei , Minister for Works, Housing and water resources