Adwoa Wiafe
MTN GHANA has expanded its annual sustainability drive into a full month-long programme, marking what the company calls a major step in embedding responsible business practices across its operations.
The 2026 Sustainability Month was launched by the company’s Chief Corporate Services and Sustainability Officer, Adwoa Wiafe, who said the move reflects MTN’s commitment to moving beyond symbolic gestures.
“Sustainability goes beyond environmental conservation or symbolic actions such as wearing green or driving electric vehicles. It is about shaping responsible business practices, creating shared values and working collectively to improve society,” Adwoa Wiafe said.
Planned activities include lunch-and-learn sessions, visits to recycling plants, tree-planting exercises, and departmental sustainability conversations aimed at strengthening the company’s sustainability culture.
Mrs. Wiafe said the timing is critical as Ghana prepares to implement the International Financial Reporting Standards (IFRS) Sustainability Disclosure Standards (S1 and S2), which will require businesses to measure, disclose and report their environmental and social impacts.
MTN Ghana CEO, Stephen Blewett, said the decision to dedicate a full month shows the growing importance of the agenda. “For the past two years, we used one week to focus attention on sustainability. This year, MTN Ghana is dedicating a full month for this agenda. The responsibility is bigger. And the opportunity is bigger,” Mr. Blewett stated.
This year’s theme, “Together for a Sustainable Future: Small Actions, Big Impact,” stressed that sustainability must be treated as a core business discipline, not charity.
“Our growth must open doors for people, strengthen communities, enable businesses, protect the environment and build trust. As we mark 30 years of enabling the benefits of a modern connected life, we can be proud of what has been built” he said.
Mr. Blewett added that ESG is “not a label, it is a leadership discipline” that turns shared value into results. “Through Doing for Planet, we treat resource efficiency, climate responsibility and waste reduction as business resilience issues, not just environmental ones,” he noted.
“As CEO, my expectation is clear: sustainability must show up in how we plan, how we execute, how we choose suppliers, how we design products, how we manage risk and how we hold ourselves accountable. Sustainability is not a department. It is a discipline,” he said.
Mr. Blewett added that the month-long campaign will focus on moving sustainability “from awareness to ownership, and from ownership to measurable impact” as the company aligns with its Ambition 2030 strategy.
By Prince Fiifi Yorke