Imtiaz Patel
The Multi Choice Group, a leading digital pay television operator in Africa which offers digital multi-platform and multi-channel television entertainment, is proud to announce its latest initiative in the fight against coronavirus (Covid-19).
The group has supported several initiatives in the fight against the spread of the pandemic, which continues to wreak havoc across the globe, and it is being acutely felt across Africa.
The company stands on a proud legacy that has been built by delivering the highest quality of local and international channels on its DStv and GOtv platforms.
As part of its ongoing efforts to raise awareness through information, the group has come on board as an official supporter of the United Nations’ global Covid-19 awareness campaign, “Pause”, which was launched globally on June 30.
The aim of the Pause campaign is to highlight the dangers of sharing false information related to Covid-19.
The campaign asks everyone to pause, think and take care before sharing information which can be inaccurate or misinformed and may have harmful effects.
“We are in a moment of global reckoning as Covid-19 and its social and economic consequences challenge the world in unprecedented ways. Misinformation, hate speech and fake news are fueling all of these challenges and eroding the truth. We are very excited to have Multi Choice onboard as a supporter.
“They are uniquely positioned to deliver this important message to their diverse audiences across the continent,” said Robert Skinner Senior, Adviser for Global Communications at the United Nations.
“The dissemination of credible information has become critical to fighting this epidemic, which continues to impact millions across the globe and our continent. We are therefore honoured to be able to utilize the continental reach of our broadcast and digital platforms across Africa to empower people with vital information,” says Multi Choice Group Executive Chairman, Imtiaz Patel.
The campaign launched globally on the of June 30, with critical information broadcast across Africa through DStv and GOtv on air and digital platforms – Super Sports, M-Net properties and Showmax.