A scene from the workshop
Yve Digital, an online music marketing company, has held a day workshop under the theme: ‘Money & Music’ in Kumasi for music industry players.
The workshop, which was attended by over 200 music stakeholders, was aimed at helping artistes maximise their source of revenue and promote their works on various international music platforms.
It featured seasoned music personalities who provided participants with knowledge about how music is created, online digital sales, music promotion, marketing, distribution of musical works, among others.
The workshop also provided participants with concrete guidelines to marketing Ghanaian music internationally.
Addressing the participants at the event, Kwame Baah, content manager of Yve Digital, emphasized the need for persons with musical gifts to be nurtured and trained in order to make a more meaningful impact.
He indicated that the music business requires training in order to be effective.
Mr. Baah, however, advised Ghanaian artistes to be humble and avail themselves for training in order to develop and maximise their gifts.
Yve Digital also deals social media promotions and music monetisation.