Kofi Osei-Ameyaw
The recent deal between the National Lottery Authority (NLA) and KGL Technology Limited is set to rake in a whopping GH¢30 million revenue for the state, a forecast which industry players say is unprecedented in the annals of the gaming authority.
The NLA is a major contributor to the Consolidated Fund and the new deal with KGL would make the state richer by that amount. That it is occurring even during Covid-19 restrictions points at the ingenuity of the management of the gaming authority.
The NLA initiatives since Kofi Osei-Ameyaw took the reins of authority has led to remarkable feats, with the *959# presenting itself as a dairy cow.
It would be recalled that KGL Technology Limited, a wholly owned Ghanaian entity, was licensed recently to operate an Online Lotto Marketing company which is tasked to operate NLA’s official short code *959#.
The digitalization of lotteries in the country being a specialized assignment is the core mandate of KGL Technology Limited and intentionally ties in to the digitalization policy of government.
Vice-President Mahamudu Bawumia who is leading the digitalization charge of the government in his recent address on the state of infrastructure touched on the subject as a major development which would give the country the turnaround it needs to alter the lot of the citizens.
A robust digitalization, he said, would benefit all Ghanaians, something which the NLA is replicating through the KGL Technology Limited deal.
In the past, efforts towards this goal evaporated into thin air until the KGL deal came up and now running.
The licensing arrangement saw KGL parting with GH¢10 million as a mandatory requirement.
KGL Technology Limited paid an initial GH¢10 million as part of the licensing requirement and expected to do same for the months of September and December 2020 respectively.
The survival of the lotto industry is dependent on the implementation of a digital policy, especially under new normal business conditions worldwide.
It has emerged that KGL Technology has a mouthwatering corporate social responsibility for the country.
By A.R. Gomda