THE Sport Business Africa Centre (SBAC), a think tank division of RICS Consult Limited, Ghana’s foremost sport business and events architecture, planning and management agency, will launch the Africa’s Passions quarterly as the mouthpiece for the continental sport business industry in July this year.
According to Magnus Naabe Rex Danquah, the head of the SBAC and the Managing Editor of the quarterly, the magazine will feature articles covering all essential areas of the industry including Sponsorship, Marketing and Advertising; Broadcasting and New Media; Merchandising, Endorsement and Licensing; Player Representation; and Image Rights.
Other areas to be covered by the magazine are Brand Protection, Copyright and Trademarks; Governance and Regulatory Matters, Lottery Distribution, Funding and Awards; Construction and Sports Facilities; Bidding for Rights to Host and Organise International Sports Events; and listing of all sport business professionals as well as agencies in Africa.
According to Rex Danquah, the 60-page full colour quarterly will target a million (1,000,000) global online readership and a hundred thousand (100,000) corporate and individual free subscriptions in Ghana.
The maiden edition will feature various reviews of international games and tournaments hosted and or those planned for the African continent between the years 2018 and 2023, including the 13th TOTAL Women’s Africa Cup of Nations, Ghana 2018, the hosting and organisation of the 12th African Games, Rabat 2019 and the bidding for the rights to host and organise the 13th African Games in Ghana 2023.
Rex Danquah, the Managing Editor of the Africa’s Passions magazine, intimated that the quarterly will also institute an annual sport business industry awards to honour practitioners of the industry in Africa as well as honour global sport achievers of African descent in 2022-2023 during a proposed Global Convention For Africa Sport in Accra, Ghana.