Boiler Room and Ballantine have announced Accra, Ghana as the next stop for True Music Africa, a tour that unearths pioneering True Music artistes and their stories in the underground music scene on the continent.
Ghana will host the globally acclaimed concert for the first time on March 23 at a secret location after South Africa, Cameroon and Kenya.
The concert gives a global platform to some of the freshest talents the continent has to broadcast their performances to an audience of over 17 million around the world.
True Music Africa shares artistes’ insights and experiences of their local music scenes via a compelling documentary series.
This year’s edition of True Music Africa will welcome a line-up of the country’s most exciting, independent artistes for another incredible show at a secret location on Saturday, March 23.
The artistes include Kwesi Arthur, La Meme Gang, Amaarae, DJ Mic Smith and Vision DJ.
Chief Business Development Officer of Boiler Room, Steven Appleyard, said, “We are tremendously excited to take True Music Africa to Accra, Ghana. This will be the first time we have touched down in the country, a place whose rich musical heritage has influenced a new wave of fresh young talent re-working hip-hop, trap, rap and R&B.”
He continued, “We couldn’t be more excited to be pushing the sounds of these artists to our audience and showing them what’s happening in this special part of the world.”
Head of Music of Ballantine, Tom Elton, added, “With True Music Africa, we’ve been able to explore some of the continent’s most vibrant and diverse music scenes and share them with the world. There’s a real buzz and energy around the continent right now which is why we’re so excited to head to Accra, somewhere our tour has never been before and see what this energy is bringing to their local scene. It feels like the perfect time to be able to shine a light on Ghana’s fantastic young independent talent and there’s no better partner to do this with than Boiler Room.”
Interested persons are to apply for a ticket at https://boilerroom.tv/session/true-music-africa-ghana or tune in at www.truemusic.boilerroom.tv to watch the broadcast live.
By Nii Adjei Mensahfio