African print specialist, Vlisco Ghana has celebrated its trade partners with the release of two specially created designs developed out of four iconic designs.
The designs _Okunupa_ & _Obaapa_ were reinterpreted into a new design christened _Aware Sor_ signifying Love & Marriage.
Another set of popular classics, _Ahenepa_ & _Akofra_ were also reinterpreted into a new design outdoored as _Obrempong_ representing Authority & Success.
The designs were developed in consultation with the trade partners under the Vlisco Ghana Partnership Project.
The unveiling event dubbed “Ghana Partnership Event”, recognised and celebrated Ghanaian trade partners, who have made their mark by trading in genuine African wax prints for several years.
The exclusive event was held at the plush Kempinski hotel in Accra inviting more than 50 traders and special guests to witness the special occasion.
Vlisco Ghana Managing Director, Fatoumata Doro, speaking with the media on the sidelines said the Ghana Partnership Project is designed to celebrate the outstanding achievements of Vlisco traders who are not only the story tellers of Wax Hollandais, but also an indispensable backbone of African commerce.
She said his year, Vlisco decided to honour their traders, whose respected position and entrepreneurial wisdom is often passed down from generation to generation.
She noted that Vlisco is moved by the power and brilliance of these traders who over the years have brought these fabrics to life by giving them special names and meanings, “and we are here for the first time to celebrate them.”
Similar special designs have been made to celebrate Trade Partners in other countries such as Togo, Benin, Cote d’Ivoire and Congo.
The show hosted by the TV presenter, Berla Mundi, entertained guests with a blend of fashion show and music which featured the talent and creativity of 3 renowned designers Quophi Akotuah, Rysen & Stylista.
The multiple award-winning female vocalist, Adina also delivered a wonderful performance to keep the guests entertained.
By Jamila Akweley Okertchiri