Elizabeth Yaa Asantewaa and Liliana Owusu-Akyem with an official from Namandla Communications at the event
Vlisco and Namandla Communications have rewarded winners of the social media campaign dubbed ‘Thank You Mum’ at a colourful event that saw the unveiling of its new fabric collection.
Elizabeth Yaa Asantewaa and her daughter, Liliana Owusu-Akyem, emerged the overall winners of the campaign designed to create a community celebration of mothers who have risen above their difficult circumstances to ensure their families, especially their children, get the best of love, care and guidance.
Madam Asantewaa was presented with Vlisco fabrics and other prizes while Namandla awarded a scholarship package to her Liliana.
“I am so happy to have been announced the winner of this competition. I want to say thank you to Vlicso and Namandla Communications for doing this for me,” she said.
The Marketing Director for Vlisco Ghana, Stephen Badu, stated that the organisation “has always and will always believe in the African woman. We always seek to empower and embolden the African woman to live her dreams no matter the odds.”
In a related event which followed the awards ceremony, Vlisco unveiled its new and exciting seasonal collection in partnership with young and amazing fashion designer, Rysen.
This collaboration follows similar partnerships with other renowned designers over the last two years.
This collection labelled ‘Rysen For Vlisco Capsule Collection’ is a good expression of the season which emphasizes on celebrating women and mothers.
“As a brand, we believe in originality and innovation that is why we collaborated with Rysen by Maryse Koutouan. We are very happy with her works, her level of creativity and uniqueness. These styles will surely add some distinctiveness to the wardrobe of any connoisseur of style,” Mr Badu said.
By Jamila Akweley Okertchiri