Affordable luxury beauty brand, Colorbox Cosmetics, is set to release its new easy-to-use beauty tool range called the Colorbox (CB) Evolution.
The collection will officially be launched on Monday, September 14 after Colorbox Cosmetics interactive virtual pre-launch experience on Sunday, September 13.
Both events will broadcast live on the beauty brand’s Instagram platform. The launch programme will include make-up tips, testimonies from influencers and a live performance by Ghanaian songstress Yaa Yaa.
After observing women struggle to apply make-up in a quick and fun way that enhances their beauty, its founder and CEO, Stephanie Adu, revealed that she was inspired to create the CB Evolution—an affordable easy-to-use beauty tool range poised to help women at all levels apply make-up flawlessly with ease.
“We are truly a brand that grows with you. This is not just about the product, it’s about women evolving their make-up process into one that is fun, empowering and simple. We want women to grow at all levels in their artistry and have access to affordable high-quality beauty products,” Stephanie stated.
The CB Evolution features interactive colour-coded make-up brushes, make-up accessories, a two-in-one lash glue and eyeliner pen and a range of their award-winning product Melanin Glow, a loose pigment highlighter.
Colorbox Cosmetics is an affordable luxury beauty brand founded and led by Stephanie Adu. It was born out of her bold obsessive desire to create a brand where women from diverse backgrounds could access and afford superior quality products. Colorbox has been trading since 2014 in Ghana and will continue to expand throughout Africa in 2021. The brand serves to help continue to change the narrative of what quality looks like when linked with and/or coming from Africa.
The main feature of the new launch is the CB Evolution brush system. The colours on each brush handle indicate the function of the brush, which supports customers with the understanding of what to use and how to apply their make-up.
The Colorbox Cosmetics team will also assist customers to build customised brush sets, offering women maximum flexibility to meet their needs. The CB Evolution range also includes make-up accessories that promote organisation and brush hygiene. The products are also designed with durability and value in mind. All CB brushes are made with grade-A duo-fibre synthetic hairs, which make them easier to clean and long-lasting. All products will be made available for purchase exclusively in Ghana on September 14 with free deliveries across the country, and on September 25 in Nigeria and Kenya.