YFM, Ghana’s leading youth radio station, has launched a nationwide humanitarian campaign to support families affected by the recent floods in Accra.
Dubbed “We Dey For Each Other”, the initiative falls under the station’s YCares corporate social responsibility programme and aims to mobilize Ghanaians to provide relief for communities that lost homes, belongings and livelihoods to the disaster.
Announcing the campaign, Dr. Timothy Kwakye Karikari, Director of Broadcasting at Global Media Alliance Group, said young people have a critical role to play in driving social change.
“At YFM, we believe young people are more than the future, they are a powerful force for change today.
Through the ‘We Dey For Each Other’ campaign, we are calling on Ghanaians and everyone living in Ghana to turn compassion into action,” he said. “Together, we can help families recover and remind them that they are not alone.
“The station is calling for donations of non-perishable food, bottled water, clothing, blankets, toiletries, baby supplies, school materials, and financial support. YFM is urging students, young professionals, entrepreneurs, corporate bodies, and the general public to contribute.
The campaign will run across radio, TV, print and digital platforms, with community activities including clean-ups, flood education, counseling, medical consultations, and a Heroes Campaign to recognize people who helped victims during the floods.
The first phase will focus on collecting donations. YFM will then work with NADMO and other agencies to ensure items reach the most affected areas.
Donations can be dropped off at YFM’s front desk at Legon City Mall in Accra, and at YFM stations in Kumasi and Takoradi at Takoradi Mall. Enquiries can also be made via WhatsApp/phone on 020 222 2098 or 055 542 5068, or by email at info@yfmghana.com.
“This is more than a relief campaign,” Dr. Karikari added. “It is a movement to restore hope and inspire unity when our nation needs it most.”