YFM Takes Urban Radio Higher With ‘Y Refresh’

Eddie Blay

Ghana’s number one urban radio, YFM, has begun a new campaign, ‘Y Refresh’, to build an exciting and more successful culture that will keep listeners entertained and engaged.

The station has lined-up vibrant talents with refreshed programmes ready to take the radio brand to greater heights. It has launched new contents such as ‘Lockdown Radio’ to keep listeners at home amidst Covid-19; ‘Y Leader board Series’ to inspire the youth; Monthly-themed radio programme series focusing on key areas such as health, education and technology; and the radio party show known as the ‘Y Party Pressure’.

The station has also activated its CSR initiative, ‘Y Cares’, to re-enforce the brand’s force for social good.

Programmes Manager of YFM Accra, Eddy Blay, shared more insights on Y Refresh, saying “Y Refresh is to give ourselves the opportunity to compete and cement our win in order to keep listeners entertained, educated and informed. We are putting our audience first in these times. We are better equipped to innovate as fast as our stakeholders and industry require.

“As part of Y Refresh, we have lined-up a number of giveaways for listeners across all the on-air shows ranging from shopping vouchers, free lunch with YFM Stars, free photoshoots, social media engagement and also give back to the needy as part of our CSR.”

He commended the team – presenters, DJs and producers – for holding the mantle over the past two months and giving listeners good radio content mixed with music, entertainment and education.

Over the past decade, YFM has consistently become the radio home to good music and entertainment. Broadcasting on triangular dials on 107.9 Mhz in Accra, 97.9 Mhz in Takoradi and 102.5 Mhz in Kumasi, Ghana’s number one music radio station with the tagline, “For the Young and Young at heart”, continuously seeks new ways to improve the lives of its core audience—young Ghanaians and millennials who are imaginative, curious and ambitious.