Zubaida
The promotion of food plays a key role in highlighting some of the beautiful cultures of countries. Social media has been noted to play a vital role in driving the interest and enthusiasm in food experiences.
Food tourism is predominantly popular among millennials who share their food experiences on social media sites such as Facebook, Twitter, Instagram and YouTube.
Food blogger Zubaida Abdel-Rahman has set out to create an impact on the hospitality and tourism industry through food/culinary tourism.
With the immense help of social media and her personal website Zubzz.com, there is no denying the fact that she is fast becoming a household name in the food industry.
Ontario Culinary Tourism Alliance (OCTA) describes culinary tourism as “any tourism experience in which one learns about, appreciates, and/or consumes food and drink that reflects the local, regional, or national cuisine, heritage, culture, tradition or culinary techniques”.
Ms. Abdel- Rahman reviews, recommends and informs the public on restaurants and food available in the city.
She is well equipped with information on dining in Accra.
With regard to food inspiration, Ms. Abdel-Rahman reaches out to her fan base on Instagram and Twitter. She also educates the masses on food, locations and prices as well as improves customer base of restaurants and brands by duly promoting them.
By Sharon Willis Brown-Acquah