Staff of Ogilvy and Scanad
WPP SCANGROUP, a subsidiary of WPP, a global creative transformation company, has announced the integration of two of its companies, Ogilvy Ghana and Scanad Ghana in line with the group’s strategy of reinforcing its capabilities in key markets across the world for accelerated growth.
Reginald Laryea, Chairman of Ogilvy Ghana and Scanad Ghana said: “The only constant in our business is change. Change to enrich service to clients, change to adapt to our evolving environment, change to help grow our people and change to improve our work product. As we begin this integration we are confident it’s the best thing for our clients, people and business to thrive successfully in our dynamic world.”
The two businesses will remain under Akua Owusu-Nartey, Regional Managing Director.
The Scanad brand and business would continue to be managed by Jebet Amdany, who becomes Managing Partner in this integrated operation
Mathieu Plassard, Chief Executive Officer (CEO) of Ogilvy Africa said: “Our decision to integrate the two agencies is driven by our quest to reinforce our capabilities and our commitment to deliver even stronger integrated marketing communication solutions to our clients in the region; we are bringing together the best of both worlds.”
Sandeep Madan, CEO of Scanad Africa said: “We are combining the best talents and creative capability to help drive business growth for our clients. I am confident that with the combined capability, this unit will drive excellence in delivering solutions to our clients’ business challenges.”
WPP Scangroup leadership believes it has a major opportunity to take its Ghana business to higher levels of success.
The combined entity will provide the West Africa sub-region a formidable creative hub, delivering the best advertising, digital, public relations and media buying capabilities in a constantly evolving industry.
The integration process has started and it will be in full motion by March 1, 2019.