Asaase Broadcasting Company Limited has made a significant leap in Akan-language radio broadcast with the commencement of full programming of its latest addition AsaasePa 107.3 operating from Accra.
Launched in June 14 last year, AsaasePa 107.3 has completed its test transmissions and received the required approvals to commence full programming on Monday, September 16, 2024. The station is poised to reshape the landscape of Akan-language broadcasting.
With full programming taking off, AsaasePa 107.3 is set to offer a vibrant mix of music, sports, entertainment, current affairs, and lifestyle content.
“At Asaase Broadcasting Company, our mission is to constantly innovate and deliver content that genuinely resonates with our audience,” said Nenyi George Andah, CEO.
“AsaasePa 107.3 exemplifies our commitment to high-quality, engaging content, particularly through our focus on Akan radio programming.
“This focus is key because it celebrates and preserves our rich cultural heritage while making our content accessible and relevant to the heart of our community. By bringing fresh, Akan language programming that reflects the heartbeat of Accra and beyond, we’re not just broadcasting; we’re fostering local pride, enhancing cultural connections, and driving impactful conversations with meaningful stories and insights,” he further explained.
Joining an expanding portfolio that includes Asaase Radio 99.5 in Accra, Asaase Radio 98.5 in Kumasi, and Asaase Radio 99.7 in Tamale, AsaasePa 107.3 Accra, distinguishes itself by catering specifically to the Akan-speaking community.
The station’s ambitious vision is to rejuvenate Akan radio through a distinctive blend of music, sports, entertainment, current affairs, and lifestyle content.
“We’ve become the new trailblazers in Akan radio,” said Nana Otu-Gyandoh, Head of Programs at Asaase Broadcasting Company Ltd. “While we might be a newer player in the field, we are rapidly setting new standards and pushing the boundaries of commercial Akan radio in Ghana. Our innovative approach is not just about catching up; it’s about leading the way and transforming the landscape of radio broadcasting.”