The Whoopro team
Whoopro, powered by Global Media Alliance (GMA), has once again set the stage for ground-breaking conversations in the digital marketing industry with the successful hosting of Let’s Talk Digital.
This year’s edition brought together industry professionals, brands, and digital practitioners to explore the ever-evolving digital landscape and the transformative role of technology in shaping marketing strategies.
The event sparked thought-provoking discussions on the increasing reliance on digital platforms for brand visibility, audience engagement, and the strategic use of AI and data to enhance marketing effectiveness. Experts from various sectors provided valuable insights, equipping businesses with the tools needed to stay ahead in an increasingly competitive market. Beyond knowledge sharing, the platform served as a bridge between traditional and digital marketing, fostering stronger collaborations between brands, agencies, and industry professionals.
A key highlight of this year’s edition was the collective effort of leading industry partners who played an instrumental role in amplifying the event’s reach and impact. Organizations such as Crux Global, IDMC Ghana, Women in PR, Really Great Brands, MultiChoice Ghana, and Perception Management International reinforced the importance of cross-industry collaboration in driving digital transformation.
Their contributions not only strengthened the event’s influence but also underscored the growing demand for innovative solutions in today’s marketing landscape.
Head of Digital Innovations and Whoopro Team Lead at GMA, Felix Afriyie, remarked: “As Let’s Talk Digital continues to evolve, it remains committed to creating opportunities for learning, networking, and the exchange of cutting-edge ideas. The insights gained from this year’s discussions will serve as a foundation for shaping future editions, ensuring that Ghana’s digital marketing industry remains competitive and responsive to emerging trends.”
With continuous engagement and collaboration, Let’s Talk Digital is poised to remain a driving force in shaping the future of marketing and communications in Ghana and beyond.
By Samuel Boadi