Conference participants in a group photo
The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) hosted a successful AMC–TICON Africa 2025 Joint Conference, with experts calling for a strong collaboration to empower the continent’s tech future.
Co-hosted by the Chartered Institute of Marketing Ghana (CIMG) and the Institute of ICT Professionals Ghana (IIPGH), the conference brought together over 500 delegates from across Africa and beyond, marking a significant milestone in the continent’s journey toward digital transformation, inclusive trade, and cross-sectoral collaboration.
This year’s conference was guided by two powerful themes: ‘Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology’ from AMC, and ‘Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence’ from TICON Africa.
Representing the Minister of Communications, Digital Technology and Innovation, Mohammed Adams Sukparu, Deputy Minister, delivered the Special Guest of Honour’s speech and officially declared the conference open. The plenary concluded with a compelling address by Prof. Ebo Hinson, who reflected on the evolution of the conference and its impact on professional development across the continent.
On the technology front, Prof. Anthony Wong, President of the International Federation for Information Processing (IFIP), led a high-level panel discussion on AI and Data Governance, exploring the ethical, regulatory, and strategic dimensions of emerging technologies in Africa.
His session sparked critical dialogue on how African nations can shape responsible AI ecosystems that reflect local values and global standards.
Managing Director and CEO of Guinness Nigeria, Girish Sharma, and Africa’s first Professor of Supply Chain Management, Prof. Douglas Boateng delivered presentations offering deep insights into the intersection of marketing, supply chain, and technology across Africa.
Mr. Sharma emphasized the importance of brand trust and consumer engagement in evolving markets, while Prof. Boateng highlighted the strategic role of supply chain innovation in driving sustainable growth and competitiveness across the continent.
A Business Desk Report